To archive is an act immerse in a conscious of time.

P A S T             P R E S E N T            F U T U R E

“The web dwells in a never-ending present” is settle in the article “THE COBWEB. Can the Internet be archived?” published in The New Yorker.  “It´s ethereal´”, “ephemeral”, “inestable”, “unreliable”. And “honestly, isn´t most of the web trash?” is asked.

Considering this aspects, the question about how the digital social archive is being built seems almost imposible to answer from any analog perspective. Smart digital tools are being created to archive the digital memory.

¿what if any day the switch is turn off?- I wonder it from a poetic perspective. 

¿are we going to loose everything?

¿does it matter?